Challenge:

Elegant Interiors faced challenges in generating high-quality leads while keeping acquisition costs low. Their previous campaigns were yielding few leads and were not cost-effective.

Solution:

1. Targeted Lead Generation Campaigns: We implemented a targeted lead generation strategy using LinkedIn and Google Ads, focusing on key demographics such as business owners and property developers.
2. Content Marketing: We created informative content, including case studies and design tips, to showcase the firm’s expertise and attract potential clients. This content was shared across social media platforms to enhance visibility.
3. Landing Page Optimization: We designed a high-converting landing page specifically for lead capture, featuring testimonials, portfolio samples, and a clear call-to-action.
4. Retargeting Strategy: We deployed retargeting ads to engage users who had previously interacted with the website but did not convert, keeping the brand top-of-mind.
   

Results:
The new strategy successfully generated high-quality leads at an average cost of just ₹180 per lead. Over three months, Elegant Interiors received a 150% increase in qualified leads, significantly enhancing their sales pipeline and contributing to steady business growth.